According to Lee Marc Stein, an international direct marketer, the quality of your advertising mailing lists is 60% responsible for the success of your direct mail campaign. If you have ever taken a final exam worth 60% of your year’s mark, you understand intimately how crucial it is to nail it. For new and experienced marketers alike, your best bet is to find a list broker who knows the market well and can find the most dependable lists from trustworthy sources.
As professional list brokers ourselves, the team at 1000Lists always has its ear to the ground tracking industry trends and finding new and fresh lists. Most importantly, we know which advertising mailing lists to avoid – inaccurate or old lists that will lead to failed campaigns.
But 1000Lists takes it one step further, honing your advertising mailing lists to find the absolute best bets. We encourage you to take a long hard look at your offer and consider who will be most likely to respond. Be as specific as possible, considering many different demographics including:
- Marital Status
- Geographic Location
- Income Level
- Pet Owner
- Swimming Pool Owner
…and as many different selects as possible. The better you know and understand your “ideal customer,” the better 1000Lists can target them with thorough research of your advertising mailing lists – and ultimately the better your response rates.
Advertising Mailing Lists are Only (Just Over) Half the Story
Once you have identified your audience, it is also important to understand how you can best connect with them. First, consider what you are offering and what you want in return. If you are trying to attract new and/or existing customers into your store, perhaps a coupon or an offer on a new product will be the best way to entice them in. If you are trying to generate leads, an offer may not be the best route though it is important to have a “call to action” that compels them to contact you for more information. And if you are selling directly to the customer, that call to action must be worded in such a way that it will resonate with the prospects in your advertising mailing lists, and close the sale.
Contact 1000Lists for Optimum Advertising Mailing Lists
Our team of list brokers, researchers, and marketers can help you create a highly successful direct marketing campaign through high-quality advertising mailing lists and data mining techniques. Don’t rely on the “spray-and-pray” method. Direct marketing is targeted marketing, and 1000Lists can help improve your aim for better results with advertising mailing lists..